Beats by Dr.Dre
Events
Engaging with events & influencers.
Having the privilege to partner with Beats over the span of 3 years, I was fortunate enough to be a part of some truly remarkable campaigns aimed at amplifying their global reach. From high-octane activations – such as strategically pushing influencers through Anthony Joshua's intense and gruelling training regime – to more refined and elegant experiences, like orchestrating bespoke fine dining events with Michelin-starred chef Tom Sellers and delivering impactful and memorable campaigns
With the team, I helped craft engaging narratives that generate positive product coverage, ensuring that every touchpoint, whether it’s a viral dance challenge or an intimate treetop dinner, ultimately drives genuine consumer desire for the immersive Beats experience.
Role: Art Director
Client: Beats by Dr.Dre
Date: 2017
Organising an event to announce Anthony Joshua’s partnership with Beats by Dre to the world was a true highlight of my work across the years with the brand. Tapping into the Gen Z culture & aligning the Beats values with those of sporting superstar, AJ was an amazing activity to be involved in.
The activity gave a total of 170,000 live views.
Complemented by an astonishing
+6 million total views.
Spanning across more than 40 countries.
Reaching engagement from 200 various media outlets &
influential personalities.
