Driving support for the England Women’s team
We salute the Lionesses!
The FA needed a campaign to raise awareness of women’s football and particularly the Lionesses ahead of the UEFA Women’s Euro 2017. Bringing the passion of sport and music together for teenagers really drove this campaign. In a cluttered sports marketing landscape it is difficult for women’s sport to get the air time it deserves.
Role: Art Director
Client: Football Association
Date: 2017
With pop superstars, Little Mix, releasing a song called ‘Salute’ we thought it was a great song to drive support for the England Women’s team ahead of the summer’s UEFA Women’s Euro in the Netherlands 2017. It’s empowering and inspirational message reflected The FA’s ongoing objective to grow women and girls’ football domestically. The video features a number of football cameos including Lionesses captain Steph Houghton, world number two freestyle footballer Liv Cooke and amateur female footballers.
Calling for women, girls and football fans across the nation to unite and show their support for England’s Lionesses by submitting a salute on social media using #Lionesses.
Film your salute...
Tag it with #Lionesses...
Tweet it!