Helping launch ‘Premier League Primary Stars’ whilst at Pitch was a hugely fulfilling task. Using the appeal of football to inspire children to be active and develop essential skills.

To help launch this we used celebrities and key players from the top Premier League clubs and visited primary schools across the country to engage with pupils in exciting ways, from ‘Rhyme Battles’ to encourage enthusiastic competition entries. Seeing the impact that this had on the children wasn’t only inspiring but also gave us confidence that this activity was going to give a great impact on children and their education.

With it still circulating and going from strength to strength, we weren’t wrong. The Premier League have invested over £61.9 million into this program through the Premier League Charitable Fund from the time it was launched.

Role: Art Director

Client: Premier League

Date: 2017