PlayStation PS5 Launch
PS5 x TFL Takeover
The UK PlayStation 5 launch proved to be one of the most discussed marketing activations of the decade, garnering recognition through numerous awards across various creative and marketing fields. Our focus was on striking a balance that would entice dedicated gamers to opt for PlayStation while simultaneously conveying to the broader market that our brand held a significant position in the console realm.
During the launch week in the UK, we transformed the London Underground signage by integrating PlayStation's iconic symbols with the recognisable Tube roundels. The Oxford Circus Tube station, both above and below ground, was creatively adapted to showcase the four iconic shapes associated with PlayStation. This clever integration not only captured attention but also reinforced our brand identity in a bustling urban environment.
Role: Head of Design
Client: Playstation UK
Date: 2020
Four London "Punderground" stations were rebranded for games:
For Marvel’s Spider-Man, Mile End became
Miles End
Lancaster Gate was changed to
Ratchet & Clankaster Gate
Seven Sisters was renamed
Gran Turismo 7 Sisters
West Ham turned into
Horizon Forbidden West Ham
The striking visuals highlighted the significance of the launch and drew media and consumer interest.
